The challenge for marketing a student association is about how to attract more members and keep them active and involved in the organization. The first impression is one of the best, and in order to encourage a proactive and close relationship, there needs to be a degree of reciprocity. One of the best ways of partaking in this sort of interaction is by providing a gift to new members, one that they will be happy to have and hopefully use in the future. By providing a marketing gift like a personalize tote bag as an incentive for signup or membership, you can create a connection that will help spread awareness of your student organization across campus.
Imagine hundreds of students, carrying library books, text books, laptop Computers and their daily activities. Going to class or researching in the library, one of the most useful things you can have on a university campus is a personalized tote bag. Oftentimes, a student will need to bring more material home with him than he came in with - if he or she had a nice canvas bag neatly tucked away, this would never become a problem. Or perhaps on the way home from school, they stop for groceries - a sturdy bag is always useful.
Now imagine the impact that this can have for awareness of your organization. Make it flashy, useful, and available, and students will love it - soon you will see them walking around with your organization's logo all over the city. Many initiatives like this have become iconic and a stylish bag can become a symbol of fraternity in a university.
With a broad surface to print on, there are a lot of options on where to place the logo and what kind of artwork to use. Always remember to consider your target audience carefully and asses the kinds of things they would be interested in. Also, there are a wide variety of styles and materials available - I recommend the classic canvas bag, for portability and strength - the two most useful qualities for campus apparel.
